We live in a digital world that’s always demanding our attention at every turn. Inevitably it has become easy to be inundated with content coming at you from all angles, and one of the major perpetrators in all of this is email.
Email is one of the modern world’s go to outlets for communication. It stands alongside texting and phone conversations in importance to our everyday routines.
So knowing the importance of email in our daily lives, when is the best time to send one out?
Brendan Greenley is a data scientist at the email scheduling company Boomerang, and she believes that the quickest way to get a reply to your email is by sending it in the morning. She speaks further on the subject in an email to LifeHacker:
The best time to email someone is at the start of a work day, as people tend to get through emails in a last one in, first one out (LIFO) method, first reading and replying to messages at the top of their Inbox. Boomerang’s research has shown that people tend to write the most emails on weekday mornings before noon.
If your email reaches your recipient’s inbox between 7 a.m. and 9 a.m., it will likely be among the first emails they see before this key window of time when they are most likely to write emails and replies.
Boomerang’s findings were taken from a database of over 1 million public emails and match those of a study from Yahoo Labs/University of Southern California where over 16 billion emails were analyzed. The Yahoo/USC study found that the majority of people replied quicker to emails between 8 a.m. and noon. Additionally, the majority of these emails were early in the week.
When you send emails outside of those times, it’s possible for it to get lost in the shuffle for days on end. So if you want to get an immediate or quick reply, send the email in the morning or schedule it to go out in the morning by using a tool like Boomerang or cloudHQ’s Schedule Email.